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Pack your bags for New Orleans, baby –
It’s time to get your groove back.
Oh, the sweet sounds of success. The smoothest operators in the nation are coming together in The Big Easy to hear the latest word on what’s hot, what’s cool, and what’s about to make them a whole lot more profitable in 2011. Join us for Cheers Beverage Conference 2011, the event that sets the stage for the on-premise beverage industry’s bold, bright and outta-sight future.
Here’s what’s on our playlist to date:
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The hip stylings of keynoter Michael J. Archer, president of Applebee’s International. Widely respected as one of the most effective operators in the business, Mike has been a senior executive with T.G.I. Friday’s USA, Z’Tejas Southwestern Grill, Sullivan’s and Del Frisco’s, and Morton’s of Chicago. |
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The international flair of China Grill CEO Jeffrey Chodorow. Learn about Jeffrey’s latest globally inspired operations, soon to open in NYC: Bar Basque, featuring a Spanish wine list and a whisky wall reflective of San Sebastian’s “Museo del Whisky” bar; and FoodParc, inspired by the innovative food complexes of Harrods in London and
Ka De We in Berlin. |
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A high-energy keynote performance by the King of Cool – Jeremy Gutsche. The founder of TrendHunter.com and author of the #1 bestseller “Exploiting Chaos,” Jeremy will talk about the next big trends and how you can capitalize on their profit potential. | A jam session spotlighting the cats in the know – our Chain Executive Panel, who cover "Hot Trends, Smart Promotions and Burning Issues."
Panelists: George Barton, VP, Beverage and Bar Innovation, T.G.I. Friday’s; Michael O’Leary, SVP, Redstone American Grill; Lowell Petrie, SVP/Chief Marketing Officer, Real Mex Restaurants; Steve Wagenheim, CEO, Granite City Food & Brewery
Moderator: David Farkas, Former Senior Editor, Chain Leader
Beer, wine and spirits continue to be a crucial revenue stream for restaurants, particularly in this difficult economy. How do you soak up every ounce of sales potential? Hear some fascinating ideas and insights from four senior-level restaurant executives whose decades of beverage experience make them experts in the art of leveraging libations. Representing the casual-dining, posh casual-dining, full-service Mexican and brewpub segments, these veterans will discuss the hottest, most profitable trends; how they decide which beverages to promote (and when); and which anti-drinking issues threaten their customers’ dining experience (and what the industry is doing about it).
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O'Leary |
Petrie |
Wagenheim | |
2010 Diamond Sponsor
2011 Platinum Sponsors
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All-new networking opportunities. Check out these hot new gigs: a special opening-night reception at New Orleans’ acclaimed Generations Hall and a closing-night gala at the Contemporary Arts Center in the cooler-than-cool Warehouse Arts District.
There’s so much more to come!
Check back here often for updates and opportunities. Or sign up now to have conference updates delivered right to your desktop.
2010 Cheers Beverage Conference Highlights
More than 500 beverage executives from across the nation came together for Cheers Beverage Conference 2010, January 25-26, at the Hyatt Regency Miami. Industry titans including Danny Meyer and Cameron Mitchell set the stage for a two-day brainstorm that tapped the knowledge, experience and expertise of restaurant and bar operators, suppliers, researchers, trend gurus, marketers, legal consultants and more.
full story 2010 photos
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